Weekly Insights: Using Video for Trade Show Marketing
Are you using video as part of your marketing? Whether you’re a show manager or an exhibitor, there are many creative ways to include video before, during and after …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Characters You Meet in the Trade Show Zone
You’re entering another dimension … where normal, reasonable behavior can vanish in an instant. The following examples are not an illusion or figment of someone’s imagination. These exhibitors really …
Weekly Insights: Fashionable Exhibiting
We’re in the middle of Fashion Week Season around the world, but did you know that fashion can play a role in your exhibiting? (And no, you don’t even …
What Would Shakespeare Say to Exhibitors?
Even though he lived more than 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, …
Weekly Insights: What Do Events Have in Common with Selling $50 T-shirts?
What do t-shirts have in common with trade shows and events? Turns out they both benefit greatly from experiential marketing and accelerated buzz. Listen to this PCMA/PSAV interview with …