Summer Reading to Enhance Your Exhibit Marketing
During the warm, sunny summer months, it seems everyone is talking about great reads. And while that often may include an epic work of fiction or the latest thriller, …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: What Show Managers Can Learn from Pokemon®
I must confess … the whole Pokemon® game craze is lost on me. Last night, my husband and I attended a food truck festival and concert in the park. …
Promote Your Exhibit in 140 Characters or Less (Your Guide to Social Media)
Social media is nothing new. Many popular sites have been around for a decade or so by now. Yet few exhibitors are using these tools to their advantage. One …
Worried About Attendee Retention? Here’s the Solution …
If your show is struggling with attendee retention, perhaps it’s time for an honest look at why. How well are you delivering value to them?
Weekly Insights: Event Badges that Make Connections
For years, event badges haven’t really changed. Oh sure, the process of printing them has been automated, and the plastic badge holders may have gone away, but the badges …