Weekly Insights: Fashionable Exhibiting
We’re in the middle of Fashion Week Season around the world, but did you know that fashion can play a role in your exhibiting? (And no, you don’t even …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
What Would Shakespeare Say to Exhibitors?
Even though he lived more than 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, …
Weekly Insights: What Do Events Have in Common with Selling $50 T-shirts?
What do t-shirts have in common with trade shows and events? Turns out they both benefit greatly from experiential marketing and accelerated buzz. Listen to this PCMA/PSAV interview with …
Summer Reading to Enhance Your Exhibit Marketing
During the warm, sunny summer months, it seems everyone is talking about great reads. And while that often may include an epic work of fiction or the latest thriller, …
Weekly Insights: What Show Managers Can Learn from Pokemon®
I must confess … the whole Pokemon® game craze is lost on me. Last night, my husband and I attended a food truck festival and concert in the park. …