Worried About Attendee Retention? Here’s the Solution …
If your show is struggling with attendee retention, perhaps it’s time for an honest look at why. How well are you delivering value to them?
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: Event Badges that Make Connections
For years, event badges haven’t really changed. Oh sure, the process of printing them has been automated, and the plastic badge holders may have gone away, but the badges …
Weekly Insights: Trade Show Timelapse
We often take for granted all that goes into setting up for a trade show, even when we’re part of the process. This video from the International Health, Racquet …
Weekly Insights: Gifts Attendees Will Keep & Use
Earlier this month, I had the opportunity to attend the ASI Spring Roadshow once again. There were dozens of promotional products companies showcasing hundreds of items, from the cliché …
Trade Shows Must Be Reinvented
No industry survives by sticking with the same-old, same-old. In order to thrive, change is a necessary part of growth – and that is most certainly true for trade …