Category: Creative Inspiration

Taking ideas found all around to produce new, ingenious marketing on the trade show floor

Weekly Insights: Breathing Room

This week’s ExpoChat was on the topic of mindfulness and how expos can provide opportunities for attendees to find quiet space for processing all the info that’s bombarding them. …

Design for Your Audience

Whether you’re designing your display, graphics, pre-show promotions, or any other aspect of your exhibit marketing, this is a good thing to keep in mind. (Feel free to share …

Getting Strategic in 2016

This week, I’m in the middle of my annual Strategic Retreat. For each of the past several years, I dedicate a few days during the last week of the year …
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