Happy Labor Day!
No matter what your role in the world of trade shows, here’s to a fantastic Labor Day weekend!
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
What Trade Shows Can Learn from IKEA
It was almost exactly one year ago that I had my first IKEA experience, and since then I’ve been back more times than I can count. The first time my …
7 Lessons Exhibitors Can Learn from a Remodeling Project
This summer, my husband and I have been busy moving into our dream house. Although it wasn’t exactly a dream in the beginning … it actually started out more like a nightmare. …
Why Exhibit Without Pre-show Promotions?
Caution: If you’re not currently doing any type of pre-show promotion, here’s the result you may expect. (Feel free to share this graphic with other exhibitors … they may …
Tapping Into User-Generated Content for Promotions
In the advertising world, there’s a lot of buzz about user-generated content. That’s where consumers are invited to create ads for everything from ketchup to credit cards to cars, …