Weekly Insights: What It Takes to Be a Leader
Nearly every Wednesday, I join in our industry’s weekly online Twitter discussion, known as ExpoChat. (I encourage you to check it out.) This week our topic was “What does …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Does Your Booth Staff Feel Appreciated?
It’s a basic tenet of human nature: People love to feel appreciated. Yet how often do you show appreciation to your booth staff? Is it just another assignment to …
Weekly Insights: What Makes a Great Trade Show?
It’s that time of year again: TSNN has announced the five finalists for their “Best of Show” Award and is requesting your vote before October 1. But before you …
Happy Labor Day!
No matter what your role in the world of trade shows, here’s to a fantastic Labor Day weekend!
What Trade Shows Can Learn from IKEA
It was almost exactly one year ago that I had my first IKEA experience, and since then I’ve been back more times than I can count. The first time my …