7 Lessons Exhibitors Can Learn from a Remodeling Project
This summer, my husband and I have been busy moving into our dream house. Although it wasn’t exactly a dream in the beginning … it actually started out more like a nightmare. …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Why Exhibit Without Pre-show Promotions?
Caution: If you’re not currently doing any type of pre-show promotion, here’s the result you may expect. (Feel free to share this graphic with other exhibitors … they may …
Tapping Into User-Generated Content for Promotions
In the advertising world, there’s a lot of buzz about user-generated content. That’s where consumers are invited to create ads for everything from ketchup to credit cards to cars, …
Weekly Insights: “And Now a Word from Our Attendees …”
Here’s what attendees are really thinking when they enter your booth! (Feel free to share this graphic with other exhibitors … they may not have heard yet.)
Weekly Insights: Have Fun with Your Brand
Who says trade show exhibits have to be all stuffy and corporate-like? Chances are unless you’re focused on a life-or-death topic, you can find room to lighten up a bit …