Why Exhibit Without Pre-show Promotions?
Caution: If you’re not currently doing any type of pre-show promotion, here’s the result you may expect. (Feel free to share this graphic with other exhibitors … they may …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Tapping Into User-Generated Content for Promotions
In the advertising world, there’s a lot of buzz about user-generated content. That’s where consumers are invited to create ads for everything from ketchup to credit cards to cars, …
Weekly Insights: “And Now a Word from Our Attendees …”
Here’s what attendees are really thinking when they enter your booth! (Feel free to share this graphic with other exhibitors … they may not have heard yet.)
Weekly Insights: Have Fun with Your Brand
Who says trade show exhibits have to be all stuffy and corporate-like? Chances are unless you’re focused on a life-or-death topic, you can find room to lighten up a bit …
Weekly Insights: Trade Shows & Direct Mail – A Winning Combination
One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just magically show up at …