Weekly Insights: Rethinking the Trade Show Floor
The essential format of a trade show floor hasn’t changed for decades: long, straight aisles filled with box-like booths. But today’s audiences aren’t like those of our parents’ or …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Creating Win-Win Sponsorships
When it comes to sponsorships, logos on lanyards and tote bags are old school! What’s needed today are relevant opportunities which enhance the overall experience and are customized to the needs …
Weekly Insights: What It Takes to Be a Leader
Nearly every Wednesday, I join in our industry’s weekly online Twitter discussion, known as ExpoChat. (I encourage you to check it out.) This week our topic was “What does …
Does Your Booth Staff Feel Appreciated?
It’s a basic tenet of human nature: People love to feel appreciated. Yet how often do you show appreciation to your booth staff? Is it just another assignment to …
Weekly Insights: What Makes a Great Trade Show?
It’s that time of year again: TSNN has announced the five finalists for their “Best of Show” Award and is requesting your vote before October 1. But before you …