Category: Creative Inspiration

Taking ideas found all around to produce new, ingenious marketing on the trade show floor

Getting Strategic in 2016

This week, I’m in the middle of my annual Strategic Retreat. For each of the past several years, I dedicate a few days during the last week of the year …

Creating Win-Win Sponsorships

When it comes to sponsorships, logos on lanyards and tote bags are old school! What’s needed today are relevant opportunities which enhance the overall experience and are customized to the needs …
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