Design for Your Audience
Whether you’re designing your display, graphics, pre-show promotions, or any other aspect of your exhibit marketing, this is a good thing to keep in mind. (Feel free to share …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: 3 TED Talks Every Exhibit Marketer Should Watch
If you’re not already a TED junkie, you’re truly missing out on some priceless expertise that can revolutionize your thinking. TED stands for Technology, Entertainment, and Design, and the …
Getting Strategic in 2016
This week, I’m in the middle of my annual Strategic Retreat. For each of the past several years, I dedicate a few days during the last week of the year …
Weekly Insights: Rethinking the Trade Show Floor
The essential format of a trade show floor hasn’t changed for decades: long, straight aisles filled with box-like booths. But today’s audiences aren’t like those of our parents’ or …
Creating Win-Win Sponsorships
When it comes to sponsorships, logos on lanyards and tote bags are old school! What’s needed today are relevant opportunities which enhance the overall experience and are customized to the needs …