Weekly Insights: Trade Shows & Direct Mail – A Winning Combination
One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just magically show up at …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: Branding in a Bottle
At the recent ASI Road Show, one of the most unique items I discovered was this business card sculpture in a bottle. The company takes a quantity of your …
Weekly Insights: Creativity in Bloom at the ASI Spring Roadshow
This week, I had the opportunity to check out what’s fresh and innovative in the world of promotional products and I only had to drive a few miles from my …
Spring Cleaning for Exhibitors
As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your …
Creative Theme & Design at EXHIBITOR Live 2015
One of my favorite aspects of attending EXHIBITOR Live (formerly known as the EXHIBITOR Show) is seeing all the creativity on the show floor. This year was no exception, and …