Spring Cleaning for Exhibitors
As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Creative Theme & Design at EXHIBITOR Live 2015
One of my favorite aspects of attending EXHIBITOR Live (formerly known as the EXHIBITOR Show) is seeing all the creativity on the show floor. This year was no exception, and …
Cool Finds at EXHIBITOR Live 2015
While there didn’t seem to be any “stop the presses” product revelations at this year’s EXHIBITOR Live (formerly known as the EXHIBITOR Show), there were a lot of clever innovations, especially …
Weekly Insights: You’ve Got Mail!
On this date in 1792, President George Washington signed legislation creating the U.S. Postal Service. And while you may be rolling your eyes and thinking, “So what? That’s old …
Weekly Insights: Can You Pass the “Smash Your Brand” Test?
If you’re a long-time reader of this blog or if you’ve ever attended one of my workshops, you know that I’m a huge advocate for multisensory marketing. There are many …