Weekly Insights: You’ve Got Mail!
On this date in 1792, President George Washington signed legislation creating the U.S. Postal Service. And while you may be rolling your eyes and thinking, “So what? That’s old …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: Can You Pass the “Smash Your Brand” Test?
If you’re a long-time reader of this blog or if you’ve ever attended one of my workshops, you know that I’m a huge advocate for multisensory marketing. There are many …
Weekly Insights: Now THAT’S a Trade Show!
What covers 2 million square feet, hosts more than 160,000 visitors, and features 20,000 new product introductions? It’s none other than the International Consumer Electronics Show (CES), which kicks off the …
Say YES to Exhibit Success in 2015
If you gave up on making New Year’s resolutions years ago, it’s likely because they were simply vague wishes that were abandoned within a few days after the year …
An Exhibitor’s Wish List
Exhibitors: What would you add to this list? Show organizers and management teams: Which wishes on this list could you help grant for your exhibitors?