Category: Creative Inspiration

Taking ideas found all around to produce new, ingenious marketing on the trade show floor

Weekly Insights: Now THAT’S a Trade Show!

What covers 2 million square feet, hosts more than 160,000 visitors, and features 20,000 new product introductions? It’s none other than the International Consumer Electronics Show (CES), which kicks off the …

An Exhibitor’s Wish List

Exhibitors:  What would you add to this list? Show organizers and management teams:  Which wishes on this list could you help grant for your exhibitors?

How do you view change?

On most Wednesdays, I participate in ExpoChat on Twitter. This week’s topic was on chaos and change within the trade show industry and how we handle it. (You can …

On Gratitude & Giving

It’s Thanksgiving week in the U.S., which unfortunately for many Americans simply means a day to stuff yourself before heading out to conquer Black Friday the following day. But …
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