Weekly Insights: Building a Private Show
In Chapter 15 of the new edition of Build a Better Trade Show Image, I shared the story of electronics superstore B&H hosting an annual event for photographers called …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Back to School Reading List (or Playlist) for Exhibitors
How about a little back-to-school reading to improve your trade show marketing? I’ve curated a few recommended titles for you from authors we’ve been honored to have as guests …
Hot Trends in Print Marketing
Earlier this month, I had the opportunity to attend the PIA MidAmerica Summer Showcase featuring the 2023 GraphEx winners.* This was the first in-person Showcase since before the pandemic, …
Smart Attractions & Giveaways at EXHIBITORLive 2023
For our second video in the EXHIBITORLIVE recap series, here’s a look at some creative booth attraction and giveaway ideas. Here are the companies featured in this video: Blue …
Creative Theme & Design at EXHIBITORLive 2023
It was great to be back at EXHIBITORLIVE! Even though it was a smaller show this year and we weren’t in Vegas, the energy on the show floor was …