Weekly Insights: Know These 3 Things Before Exhibiting
Before you sign that exhibit space contract … you need to know three very important things. If you can’t answer these questions, perhaps you shouldn’t be exhibiting at that …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Creating Intentional Transitions in Exhibit Marketing
At one point in my childhood, I wanted to be an architect. I loved the idea of creating a space that connected with people’s emotions and created a feeling …
Weekly Insights: Building a Private Show
In Chapter 15 of the new edition of Build a Better Trade Show Image, I shared the story of electronics superstore B&H hosting an annual event for photographers called …
Back to School Reading List (or Playlist) for Exhibitors
How about a little back-to-school reading to improve your trade show marketing? I’ve curated a few recommended titles for you from authors we’ve been honored to have as guests …
Hot Trends in Print Marketing
Earlier this month, I had the opportunity to attend the PIA MidAmerica Summer Showcase featuring the 2023 GraphEx winners.* This was the first in-person Showcase since before the pandemic, …