Category: Creative Inspiration

Taking ideas found all around to produce new, ingenious marketing on the trade show floor

Trade Shows: The Great Equalizer

This week, my hometown is celebrating because our Kansas City Royals qualified for baseball’s World Series by sweeping the American League Championship Series against the Baltimore Orioles. Now that …

Details Matter

Last month, I had the opportunity to tour the Classic Exhibits manufacturing facility in Portland, Oregon. I already knew they created innovative exhibit designs (one reason I chose to …
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