How do you view change?
On most Wednesdays, I participate in ExpoChat on Twitter. This week’s topic was on chaos and change within the trade show industry and how we handle it. (You can …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
On Gratitude & Giving
It’s Thanksgiving week in the U.S., which unfortunately for many Americans simply means a day to stuff yourself before heading out to conquer Black Friday the following day. But …
Weekly News & Insights: Two Trailblazing Shows Reap the Results
Sometimes it’s hard to believe that just a few short years ago, shows were struggling to survive. These days, it seems show after show is setting records for attendance, …
What are you doing with your leads?
Most exhibitors are good at generating leads on the show floor, but it’s what you do with them after the show closes that really matters! (Feel free to share …
Trade Shows: The Great Equalizer
This week, my hometown is celebrating because our Kansas City Royals qualified for baseball’s World Series by sweeping the American League Championship Series against the Baltimore Orioles. Now that …