On most Wednesdays, I participate in ExpoChat on Twitter. This week’s topic was on chaos and change within the trade show industry and how we handle it. (You can view more details and find a link to the transcript here.) This quote received a lot of retweets and favorites, so wanted to share it here as well.
So … how do you deal with chaos and change in your organization? Please share your thoughts in the comments below.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
