Exhibit Marketers Academy is Now Open!
Being successful in a trade show booth isn’t automatic. Just like you’re not ready to drive on the freeway the first time behind the wheel, or play a concert …
Category: Essential Tips
The Power of Story in Exhibit Marketing
From the time we’re children, stories influence us – be it fairy tales, comic books, or literature classics, we all have memories of powerful stories. Even as adults, we …
Weekly Insights: Creating an Invitation That Intrigues
Pre-show promotions can be simple and straightforward, yet still be effective. But why not put some extra effort into it and really wow attendees? Here’s an example of an …
Exhibitor Retention Begins with Appreciation
According to the Center for Exhibition Industry Research (CEIR), exhibitor retention across all trade shows is 62%. While that’s not horrible, it does leave a lot of room for …
Weekly Insights: Trade Shows & Sales Tax
Last year everyone was caught up in GDPR and what ramifications that legislation had for trade shows. But a Supreme Court decision came down which could also affect exhibitors, …