How to Create Connections at Trade Shows
One of the primary reasons that people continue to attend trade shows in the digital age is because as humans, we crave the feeling of community and connection. We …
Category: Essential Tips
What to Ask Before Buying Your Next Giveaway Items
If you’ve been in the trade show world for very long, you’ve likely seen examples of giveaways gone horribly wrong. On today’s podcast with guest expert Rama Beerfas, we …
6 Keys to Becoming More Attractive (Your Booth, That Is)
Exhibitors often believe it’s the trade show organizer’s job to generate traffic, but that’s not true. The show organizer’s focus is on bringing attendees to the event, but it’s …
Weekly Insights: Watch Out for List Scammers!
Recently a client told me she’d been getting a lot of emails about buying the attendee list for an upcoming show and wanted to know which one she should …
How Distinct Are You on the Trade Show Floor?
There’s no doubt we live in a noisy world with thousands of messages constantly flying at us from all directions, both online and off. That assault of information definitely …