Caution: If you’re not currently doing any type of pre-show promotion, here’s the result you may expect.
(Feel free to share this graphic with other exhibitors … they may be guilty of this as well.)
Why Exhibit Without Pre-show Promotions?
July 10, 2015
About The Author
Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
