Are Words Working Against You?
Recently a friend shared with me how a client of hers was frustrated because he wasn’t getting more business. When she asked him to share his 30-second “elevator speech,” …
Category: Essential Tips
Ready to Take a Leap in Your Exhibiting?
Today is Leap Day, which brings to mind the famous quote from astronaut Neil Armstrong: “One small step for man, one giant leap for mankind.” While it may be …
What I Wish I’d Known as a New Exhibitor
Because I’ve participated in more trade shows than I can remember (since shortly after college when I was a brand-new entrepreneur), it’s tough to even recall my very first …
Universal Exhibit Truths
Frequently exhibitors give excuses for why the methods I teach don’t apply to them: “We’re just a 10×10′ exhibit,” “We don’t have a lot of staff,” or “We only …
Healthy Exhibiting
Tonight on the local news, they announced a school district has cancelled all classes for Monday due to a flu epidemic. While this winter hasn’t been nearly as illness-prone …