Weekly News & Insights: Apps, History & Media Relations

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Since this week was a bit light on exhibit industry news, here are some other related tidbits that may interest you.

Here’s a great round-up of iPhone and iPad apps that help manage leads, events, and contacts, whether you’re on the road or in your office.

Ever wondered about how the Consumer Electronics Show got its start, or how the original McCormick Place burned down? Trade shows have a fascinating history, and Exhibit City News has compiled a series of articles that covers some highlights. <link removed due to suspected malware issue>

The International Pool, Spa & Patio Expo was recently featured on an episode of the DIY Network show, “Extra Yardage.” The DIY Network crew filmed during the 2011 Expo, looking for hot trends in backyard living, including outdoor kitchens and entertainment spaces, spas and more. This created a real buzz with attendees and exhibitors, and may lead to similar episodes at future expos, according to show producers.

If you’d like more exposure for your next trade show or event, here are a couple of resources that can help:

 

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free teleclass recording, along with a road map and a turn-by-turn checklist!

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