The Accidental Trade Show
A few days ago I came across this blog post by a reporter at Computerworld about his experience at this year’s Consumer Electronics Show (CES). My favorite line is, …
Category: Essential Tips
Want Your Trade Show to Stay Relevant? Better Learn to Appeal to GenY!
Ever since I wrote my book, Build a Better Trade Show Image — ten years ago — I’ve been trying to convince both show managers and exhibitors that doing …
Speak Like You Tweet
Whether or not you’re using Twitter in your trade show marketing strategy, you probably know what it is — a site that allows people to share thoughts in 140 …
Go Big or Go Home!
If you’re planning to go “big” at your next trade show, then be sure that you’re consistent about it. At a show I attended recently, I noticed some exhibitor …
What SOPA & PIPA Mean for Meetings & Trade Shows
Unless you’ve been completely offline this week, you’ve likely seen the widespread protest against the SOPA and PIPA bills in Congress. But there’s been strangely few media mentions within …