Weekly Insights: What Does the Head of Marketing Think?
If you’ve ever wondered why it may be difficult to convince your boss that shelling out big bucks to be at a particular trade show is a critical part …
Category: Exhibiting Trends
Incorporating Wellness Into Expos & Events
Inspiration for this episode came from a recent ExpoChat, the weekly Twitter chat sponsored by TSNN. (You’ll find a transcript of that chat here.) The discussion revolved around how …
Weekly Insights: The Next Generation of Exhibitors
Remember your school’s science fair? Those might be considered somewhat like trade shows, right? Well I recently discovered what may just be an emerging trend – actual student trade …
Weekly Insights: Anniversary of a Vegas Trade Show Icon
Twenty years ago today, the Venetian opened on the Las Vegas Strip – a controversial project at the time. You see, back in those days, Vegas wasn’t promoting itself …
Earth Day Edition: Trade Show Sustainability is Growing
There was a time when trade shows and convention centers seemed oblivious to the idea of sustainability. Thankfully, that time is past. Today, there are no shortage of ways …