Are You Up for a Challenge? (Just say Y.E.S.!)
Juggling dozens of logistics details — which most exhibitors must do — leaves little time for focusing on the strategy behind it all. So to educate and inspire you …
Category: Expert Interviews
“NetworkingCEO” Radio Show Replay
Last week, Patty Farmer invited me to be her guest on the NetworkingCEO online radio show. We talked about the importance of promotions, choosing shows to participate in, and …
“Workshop Wednesdays” Radio Show Replay
This week, I was honored to be the featured guest on Workshop Wednesdays, an online radio show focused on business-building tips hosted by Tony Gambone and Linda Ballesteros. Tony …
Replay: “Busting the Myths of Exhibitor Education & Why Show Organizers Should Care”
In virtually every industry there are a wealth of opportunities for continuing education — in fact, it’s a primary focus of any association conference. Yet the CEIR report “How …
Earth Day Edition: Sustainability at Trade Shows
Trade shows unfortunately have a reputation of producing massive amounts of waste, but it doesn’t have to be that way. Guest expert Dr. Sue Tinnish, Dean of the Kendall …