YES Challenge: “Who’s the Face of Your Exhibit?”
In previous weeks we talked about Presence and Promotions. This week, our focus is on People … both those who are working in your booth and the ones you’re …
Category: Expert Interviews
YES Challenge: “How to Use Video to Promote & Engage”
Continuing with our theme of Promotions this week, guest expert Steve Lager explains how to use video to promote your presence at the show with insights on: Various types …
YES Challenge: “Creative Ideas for Promotions”
This week, our theme is promotions … how you promote your presence before and during the event. In this interview, guest expert Heidi Thorne shares: Ways to incorporate promotional …
YES Challenge: “Incorporating Multisensory Marketing”
We’re continuing this week’s theme of Presence … and our next guest expert, Simon Harrop, shares insights on: How multisensory elements affect mood & memory Why the “neglected” senses …
YES Challenge: “Design Trends for Memorable Exhibits”
This week’s theme is Presence … or in other words, how you present your company, products, and/or services at a trade show. In this interview our guest expert, Katina …