Real-World Crisis Management Lessons from RISKWORLD 2023
It’s a situation no event organizer wants to face. But the team at RISKWORLD 2023 was forced to deal with the reality of an active shooter in the city, …
Category: Expert Interviews
Effective Lead Management from Gathering to Onboarding
Too many exhibitors think of lead gathering as simply a race to scan the most badges. Instead it should be the beginning of a system that guides a visitor …
The Power of Community: Extend the Value of Your Show
Why stop with a one-week experience? (Too many trade shows do.) Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees. …
Creating Sensory-Friendly Events
Anyone who’s ever walked a trade show knows how easy it is to hit stimulus overload. And that becomes even more of a challenge for neurodiverse or introverted attendees. …
AI Pros & Cons: What It Means for Events
Everybody’s talking about ChatGPT and other hot AI tools these days. But how do you sort through the hype and learn how to incorporate them into your event planning …