Chances are you’ve been overlooking a key demographic in the audience at your events – people who choose not to drink alcohol for a variety of reasons, including those in recovery.
Did you realize that could be a quarter of your audience or more? So in the same way gluten-free or vegan are now standard options at events, it’s time to reconsider the non-alcoholic beverage alternatives too.
Networking doesn’t have to happen around the bar. In this episode, Sober Life Rocks founder Laura Nelson shares strategies and practical examples on how to:
- Change the after-hours experience to create better connections
- Craft more creative alcohol-free drink options
- Educate bartenders on how to make all guests feel included
- Design interactive spaces that don’t revolve around drinking
Related links:
- Sober Life Rocks
- The Inclusive Event Planner (Laura’s book)
- Sober Life Rocks group on LinkedIn
- Amplify Conference in Orlando (Jan. 2026)
Want a little creative drink inspiration? I put together a book list for you!
Note: Books mentioned on this page may be affiliate links, which means if you click on them to purchase I may receive a small commission or other compensation.
About Laura Nelson
Laura Nelson is the co-founder of Sober Life Rocks, a movement dedicated to celebrating sober choices and creating inclusive spaces for connection and growth. After choosing sobriety in 2020, she recognized the need for more alcohol-free options in professional and social settings. Through Sober Life Rocks, Laura’s helping to shift cultural norms and empower individuals to embrace a vibrant, alcohol-free lifestyle. She is also the author of The Inclusive Event Planner, a practical guide for organizations looking to create welcoming, accessible, and diverse events.
(transcript coming soon)
