Tips for Show Managers Archive
It’s not necessarily a new topic: the average age of association members (and therefore trade show participants) is increasing. Organizations have been focused for years on recruiting more Millennials, which can mean a more secure future for their conferences and trade shows. But those younger professionals still aren’t joining in huge numbers. This recent article
There’s no question – video marketing is here to stay. So if you’re not using video to educate and inspire attendees and/or exhibitors, you’re missing out on a powerful tool. Here are just a few statistics to motivate you: Social media videos generate 1200% more shares than text & images combined (Brightcove) 89 million people
One key to a successful trade show is a great partnership between show organizers and their exhibitors. When exhibitors feel appreciated and supported – and because of that they see increased results from their investment – they’re more likely to support that show in future years. Showing support for exhibitors doesn’t have to be complicated
It’s not a topic that most event organizers want to talk about, yet it should be. Event security isn’t just about protecting attendee data (although that’s important) – it’s also critical for the event itself. Organizers spend months preparing for and marketing their events, yet spend little (if any) time planning for what could happen.
Designing an event no longer means simply crafting the color scheme and structures. It’s about creating engagement and memorable 3-D experiences. In this interview from Event Marketer magazine, you’ll learn some examples and strategies from design experts Robin Stapley and Heather Camardello from GES.