Crafting Memorable Moments at Expos & Events
We all want our trade shows and events to be memorable. Instead they often wind up mostly forgotten by the audience. But Phil Mershon doesn’t believe it has to …
Category: Tips for Show Managers
Weekly Insights: Time to Rethink Event Security
When I first heard the news about Salman Rushdie being violently attacked while on stage at a conference, I was horrified. How could something like that happen? I mean, …
Putting Event Tech Trends in Perspective
These days, it’s a full-time job to keep up with what’s happening in event tech. Ideas and tools are changing fast and it’s hard to know which ones you …
Let’s Celebrate Trade Shows!
Way back in 1999, I decided to submit a holiday to Chase’s Calendar of Events – Build a Better Trade Show Image Week – and it’s been celebrated the …
Want to See Your Exhibit Featured in My Upcoming Book?
This year, Build a Better Trade Show Image turns 20! To celebrate, I’ll be releasing an updated version, so I’m looking for creative new examples to include. …