Weekly Insights: Engaging Attendees with the Latest Technology
In our fast-paced world, it seems like there’s a new gadget or app appearing almost every day. There’s a temptation to implement everything that pops up, but is that …
Category: Tips for Show Managers
Weekly Insights: Putting Green Into Practice
These days, it seems everybody’s talking about going green and how trade shows need to be more environmentally savvy. But a few shows are actually taking action on the …
Weekly Insights: What Does the Head of Marketing Think?
If you’ve ever wondered why it may be difficult to convince your boss that shelling out big bucks to be at a particular trade show is a critical part …
Exhibitor Retention Begins with Appreciation
According to the Center for Exhibition Industry Research (CEIR), exhibitor retention across all trade shows is 62%. While that’s not horrible, it does leave a lot of room for …
Weekly Insights: These Shoes Were Made for (Trade Show) Walkin’
In keeping with our theme from this week’s podcast on wellness … for years I’ve said I wished I could create the perfect trade show shoe. (If so, I’d …