Weekly Insights: What Does the Head of Marketing Think?
If you’ve ever wondered why it may be difficult to convince your boss that shelling out big bucks to be at a particular trade show is a critical part …
Category: Tips for Show Managers
Exhibitor Retention Begins with Appreciation
According to the Center for Exhibition Industry Research (CEIR), exhibitor retention across all trade shows is 62%. While that’s not horrible, it does leave a lot of room for …
Weekly Insights: These Shoes Were Made for (Trade Show) Walkin’
In keeping with our theme from this week’s podcast on wellness … for years I’ve said I wished I could create the perfect trade show shoe. (If so, I’d …
How to Create Connections at Trade Shows
One of the primary reasons that people continue to attend trade shows in the digital age is because as humans, we crave the feeling of community and connection. We …
Weekly Insights: Trends to Watch
When it comes to meeting and trade show industry trends for the coming year, technology tops the list. Two recent conferences – IAEE’s Expo! Expo! and PCMA’s Convening Leaders …