In our fast-paced world, it seems like there’s a new gadget or app appearing almost every day. There’s a temptation to implement everything that pops up, but is that wise?
From gamification to event apps to good old-fashioned e-mail, we covered not only the tools of choice, but also how to use them more strategically. (For example, Rich Vallaster suggested putting “Easter eggs” inside e-mail messages that offer attendees some kind of bonus when they present the message at the show.)
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