In our fast-paced world, it seems like there’s a new gadget or app appearing almost every day. There’s a temptation to implement everything that pops up, but is that wise?
Led by Michael Doane from CadimumCD, we tackled the topic of technology as it relates to attendee engagement in this week’s ExpoChat. (You can view a complete transcript here.)
From gamification to event apps to good old-fashioned e-mail, we covered not only the tools of choice, but also how to use them more strategically. (For example, Rich Vallaster suggested putting “Easter eggs” inside e-mail messages that offer attendees some kind of bonus when they present the message at the show.)
Want to learn what the trade show world is thinking? Join the ExpoChat conversation on Wednesdays at 1 PM Eastern, sponsored by TSNN.
