Category: Tips for Show Managers

Ever since the economic troubles of 2008 and beyond, trade shows have been looking for ways to combine their strengths to survive and thrive. Earlier this year, even the …

It’s no secret that Millennials, or GenY, now make up a major part of today’s workforce. Yet that doesn’t seem to hold true when you look at the population …

In the advertising world, there’s a lot of buzz about user-generated content. That’s where consumers are invited to create ads for everything from ketchup to credit cards to cars, …

By all accounts, this year’s Exhibitions Day meetings in Washington, DC were a resounding success. A total of 112 members of the meetings and trade show industry visited the …

Fresh Summit, produced by the Produce Marketing Association (PMA), has some pretty amazing exhibitor loyalty – some companies have been exhibiting there for more than 50 years! So in this Trailblazer …