Creating Win-Win Sponsorships
When it comes to sponsorships, logos on lanyards and tote bags are old school! What’s needed today are relevant opportunities which enhance the overall experience and are customized to the needs …
Category: Tips for Show Managers
Weekly Insights: What It Takes to Be a Leader
Nearly every Wednesday, I join in our industry’s weekly online Twitter discussion, known as ExpoChat. (I encourage you to check it out.) This week our topic was “What does …
Weekly Insights: What Makes a Great Trade Show?
It’s that time of year again: TSNN has announced the five finalists for their “Best of Show” Award and is requesting your vote before October 1. But before you …
Weekly Insights: Benefits of Teaming Up
Ever since the economic troubles of 2008 and beyond, trade shows have been looking for ways to combine their strengths to survive and thrive. Earlier this year, even the …
Weekly Insights: Millennials Say “Show Me the ROI”
It’s no secret that Millennials, or GenY, now make up a major part of today’s workforce. Yet that doesn’t seem to hold true when you look at the population …