Weekly Insights: Benefits of Teaming Up

Photo: FreeImages.com/roger_stoll

Ever since the economic troubles of 2008 and beyond, trade shows have been looking for ways to combine their strengths to survive and thrive. Earlier this year, even the mega National Association of Broadcasters (NAB) Show teamed up with New Media Expo (NMX) in a co-location arrangement. While this may seem like a logical pairing to many, it wasn’t very long ago that most mainstream media looked down on bloggers, podcasters and online TV show hosts … the exact audience that NMX draws. The two shows will combine again in 2016 as well, offering attendees a fresh perspective on where the future of broadcast media is heading.

Earlier this week, the International Carwash Association (ICA) and Automotive Oil Change Association (AOCA) announced that they will collocate beginning next year. This too seems like a natural match – there’s a frequent overlap between car wash and oil change business, which means that attendees can come to learn and explore a broader variety of exhibits.

But these new partnerships aren’t always about bringing two shows together, either. Interbike, the largest North American biking show, will host Bike MS on the day after the show closes. Riders who raise at least $100 for Bike MS will receive a complimentary pass to Interbike’s Customer Appreciation Day (the day before the ride) at Mandalay Bay Convention Center.

What other examples have you seen of shows teaming up with other organizations to improve the experience offered to both attendees and exhibitors? Please share in the comments below.


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