This year has definitely been a rough one concerning mass shootings and other terroristic attacks. So far the trade show and convention world has not been the target of any …
The essential format of a trade show floor hasn’t changed for decades: long, straight aisles filled with box-like booths. But today’s audiences aren’t like those of our parents’ or …
Ever since sites like Uber (for ride sharing) and Airbnb (for home sharing) arrived on the scene a few years ago, meeting planners have largely ignored them as insignificant. But …
When it comes to sponsorships, logos on lanyards and tote bags are old school! What’s needed today are relevant opportunities which enhance the overall experience and are customized to the needs …
Nearly every Wednesday, I join in our industry’s weekly online Twitter discussion, known as ExpoChat. (I encourage you to check it out.) This week our topic was “What does …