Category: Tips for Show Managers

These days, show managers are looking to do more with less, yet still grow their shows. As a result, they often struggle to find ways to test out new …

Technology options today can seem overwhelming, but fortunately we have Michelle Bruno to help sort it all out. In the second half of this two-part interview, she offers perspective …

There are lots of technology terms being tossed around these days, and sometimes it’s hard to sort them all out. So we’ve invited Michelle Bruno to give us the …

No matter what side of the face-to-face vs. virtual events debate you weigh in on, the reality is that we live in a digitally-connected world. Your influence is affected …

Trade shows and conferences have always been about making connections. And while that hasn’t changed, many of the tools available have. Social media is now a major player in …