Replay: “Trade Shows: What Matters in 2014 – Keeping Your Audience Engaged”

For years, people have been saying that trade shows are dying due to technology and online networking. But show after show is proving, in the words of Mark Twain, “The report of my death is an exaggeration.” Face-to-face connections are becoming even more important in our digitally-connected world, but it’s time for conventions and trade shows to be reinvented for a tech-savvy, global audience whose attention span is down to mere seconds.

In this free replay of the TSNN webinar, you’ll discover tips & trends for:

  • Creating a year-round community vs. a one-week event
  • Tapping into the power of crowdsourcing and curated content
  • Using interactive technology (including mobile apps, wearable gadgets & augmented reality)

Gain a fresh perspective on trade shows, what matters & where we’re going from here!

Note from the host: Poll answers appeared differently to me than when they displayed on the screen, and some poll reports don’t appear at all. So keep this in mind as you watch.

Moderated by Marlys Arnold, along with guest panelists:
William Sell, Event development specialist at Advisor Communications & the MCCA, and Corbin Ball, Meetings technology expert & CEO of Corbin Ball Associates.

Thanks to Advantage Boston & the MCCA for sponsoring the webinar, and to the following companies who shared case studies: Mail Print/NextPage (personalized marketing), Metaio/Junaio (augmented reality), and Core-Apps (gamification & apps).

Click here to download your copy of the Audience Engagement Resource Guide mentioned during the webinar. Plus here are a couple of related links that didn’t get included:

Want a free one-on-one Audience Engagement Strategy Session? Spend 20 minutes discussing your current engagement tools and goals, as well as how to map out a strategy to reach them. To request an application for one of these limited spots, simply fill out this form with the subject line: “Audience Engagement”.

Please use the sharing buttons above the video to share this with team members, show organizers, fellow exhibitors, industry vendors, or anyone you feel could benefit from improving their audience engagement.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

Thank you for requesting the replay. Watch for more tips & tools to improve your exhibit results, coming soon to your inbox.

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