Partnerships Over Placements: Sponsorships That Drive Results
It’s time to say goodbye to “gold, silver, bronze” and hello to smarter, more impactful sponsorships! In this episode, Wendy Porter joined me for a dive deep into the …
Category: Tools for Exhibitors
Success Strategies for Organizers + Exhibitors: A Shared Playbook
This episode is for two kinds of people: those who run trade shows, and the marketers who exhibit at them. No matter which one you are, read on to …
From Paper Trails to Pixels: Reimagining Lead Capture
Why is lead capture an afterthought for so many exhibitors? Instead it’s the whole point of exhibiting in the first place – or at least should be! There’s both …
The State of Event Marketing: Facing Exhibitor Challenges
It’s tough out there. Exhibitors are expected to do even more with less. They recognize the value of face-to-face events, although may struggle to prove that value within their …
Build A Better Trade Show Image Wins 2024 Best Indie Book Award™
It’s official – Build A Better Trade Show Image has been awarded the 2024 Best Indie Book Award™ (BIBA®) in the Marketing category! Thanks to all who were part …