It’s tough out there. Exhibitors are expected to do even more with less.
They recognize the value of face-to-face events, although may struggle to prove that value within their organization.
Recently, non-profit trade association The Exhibitor Advocate partnered with EVOLIO Marketing to conduct a survey of exhibit and event marketers to get their perspectives on key challenges and understand how these may be impacting their overall event programs.
For this episode, we invited Jessica Sibila back to Trade Show Insights to share details about the study, including:
- Factors driving exhibitor challenges today
- Choices exhibitors are making to address them
- Perceptions exhibitors have of show organizers
- Tools organizers could provide to help exhibitors
Related links:
- Download “The State of the Event Industry” PDF
- Watch the replay of the Event Industry Forum for more details
- Join The Exhibitor Advocate
- Listen to previous episodes with Jessica: Episode 18.10 & Episode 17.8
- Learn more about Exhibitor Advisory Councils
About Jessica Sibila

Jessica Sibila is a seasoned marketer and social impact professional who blends a unique collection of experiences in event marketing, community engagement, philanthropy, and corporate branding. She has over 20 years’ experience driving the development of strategic events and social impact programs for leading brands in the natural and organic industry. She’s a CTSM (Certified Trade Show Marketer), CMP (Certified Meeting Planner), and holds certifications in corporate social responsibility from Boston College and the University of Colorado.
Jessica is also the Executive Director of The Exhibitor Advocate, a non-profit, trade association dedicated to amplifying the voice of exhibitors. The group is on a mission to raise awareness of exhibitor challenges and collaborate with all industry stakeholders to promote and cultivate open communication, consistent standards, and industry best practices.
(transcript coming soon)