It Pays to Have Good Media Relations
Do you have a media relations plan for your trade shows? Most exhibitors and even a lot of show organizers don’t … and that could be hurting your chances …
Category: Tools for Exhibitors
Weekly Insights: How’s Your Social Media Working?
Social media is no longer the new kid on the block, although there are constantly new “flavors of the month” to experiment with. This week’s ExpoChat (which is, ironically, a social …
Weekly Insights: Is There a Magic Formula for Trade Show Budgets?
Well obviously the answer to this would be no … but there are a number of stats and guidelines you can reference as you develop your exhibit marketing budget for 2016 …
Does Your Booth Staff Feel Appreciated?
It’s a basic tenet of human nature: People love to feel appreciated. Yet how often do you show appreciation to your booth staff? Is it just another assignment to …
Tapping Into User-Generated Content for Promotions
In the advertising world, there’s a lot of buzz about user-generated content. That’s where consumers are invited to create ads for everything from ketchup to credit cards to cars, …