Category: Tools for Exhibitors

Well obviously the answer to this would be no … but there are a number of stats and guidelines you can reference as you develop your exhibit marketing budget for 2016 …

It’s a basic tenet of human nature: People love to feel appreciated. Yet how often do you show appreciation to your booth staff? Is it just another assignment to …

In the advertising world, there’s a lot of buzz about user-generated content. That’s where consumers are invited to create ads for everything from ketchup to credit cards to cars, …

This episode began as a recent conversation on a show floor, when I suddenly realized that there’s just not enough discussion happening in the trade show industry about accessibility …

While there didn’t seem to be any “stop the presses” product revelations at this year’s EXHIBITOR Live (formerly known as the EXHIBITOR Show), there were a lot of clever innovations, especially …