Category: Tools for Exhibitors

It’s a basic tenet of human nature: People love to feel appreciated. Yet how often do you show appreciation to your booth staff? Is it just another assignment to …

In the advertising world, there’s a lot of buzz about user-generated content. That’s where consumers are invited to create ads for everything from ketchup to credit cards to cars, …

This episode began as a recent conversation on a show floor, when I suddenly realized that there’s just not enough discussion happening in the trade show industry about accessibility …

While there didn’t seem to be any “stop the presses” product revelations at this year’s EXHIBITOR Live (formerly known as the EXHIBITOR Show), there were a lot of clever innovations, especially …

On this date in 1792, President George Washington signed legislation creating the U.S. Postal Service. And while you may be rolling your eyes and thinking, “So what? That’s old …