Weekly Insights: Is There a Magic Formula for Trade Show Budgets?

Graphic: @ Digital Juice

Graphic: @ Digital Juice

Well obviously the answer to this would be no … but there are a number of stats and guidelines you can reference as you develop your exhibit marketing budget for 2016 shows. Take a look at the handy charts and strategies EXHIBITOR Magazine has compiled on drayage rates, graphic production costs, labor rates, exhibit house charges, per diems around the world, and more. While it won’t write your budgets for you, it may at least make the task a bit less agonizing.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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