What Every Exhibitor (and Show Manager) Needs to Know About Branding
Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not careful you might be misrepresenting it in your exhibits. So …
Category: Tools for Exhibitors
Weekly Insights: Tech for Events
There’s a new kid on the tech block – TeccSociety. This online membership platform provides education and insights curated for associations, companies, and non-profits that use technology at events, …
It Pays to Have Good Media Relations
Do you have a media relations plan for your trade shows? Most exhibitors and even a lot of show organizers don’t … and that could be hurting your chances …
Weekly Insights: How’s Your Social Media Working?
Social media is no longer the new kid on the block, although there are constantly new “flavors of the month” to experiment with. This week’s ExpoChat (which is, ironically, a social …
Weekly Insights: Is There a Magic Formula for Trade Show Budgets?
Well obviously the answer to this would be no … but there are a number of stats and guidelines you can reference as you develop your exhibit marketing budget for 2016 …