When show attendance grows, that sparks change and growth in other areas. For example, the Licensing Expo will introduce four new feature areas due to the expanded presence of …
In spite of ‘Snowmageddon’ hitting the East Coast, the New York International Toy Fair at the Javits Center went on as planned February 10-13. The blizzard arrived at the …
The trade show world always watches closely what happens in January because it often sets the tone for the rest of the year. And if that holds true, this …
There’s no doubt that today’s meeting audience is looking for more fun and “edutainment” in their conferences, trade shows, and events. So the Professional Convention Management Association (PCMA) decided …
A recent study released by the Exhibit & Event Marketers Association (E2MA) has stirred up quite a buzz. The research shared in “Enhancing Exhibitor Value Enables Show Growth” demonstrates that …