Stop Dazzling. Start Connecting.
“Create an immersive experience.” You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast. …
Tag: attendee experience
Experience Matters: How to Create Memorable Moments
As attendees navigate a trade show floor they’re bombarded with sights, sounds, and activities vying for their attention. So in this whirlwind of stimuli, how can your exhibit rise …
Ah-ha Moments from My First IMEX Experience
For years I’ve been hearing all the buzz about IMEX, but never had the opportunity to experience it first-hand until this year. IMEX is often referred to as the …
Your Summer Playlist for Exhibit Marketing
In a previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Missed a few episodes …
Market Like a Rock Star: What Exhibitors Can Learn from Taylor Swift
Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you … there are a wealth of insights you can learn …