As attendees navigate a trade show floor they’re bombarded with sights, sounds, and activities vying for their attention. So in this whirlwind of stimuli, how can your exhibit rise above the chaos and leave a lasting impression?
Experience design expert Mat Duerden teaches both college students and corporate marketers how to craft memorable, meaningful, and transformative experiences. (He literally co-wrote the book on Designing Experiences!)
In this episode, he shares strategies to transform your trade show exhibit into an experience that resonates long after the event has ended by:
- Recognizing the intersection between storytelling and experience design
- Captivating and engaging trade show attendees (like a boy with a hummingbird)
- Starting with the desired reaction and work backwards
- Shaping the experience by mapping it out
- Understanding the importance of micro-experiences
Related links:
- The Experience Design Storytelling Process (article by Mat)
- Connect with Mat on LinkedIn
- Learn more about Mat’s book, Designing Experiences
Want more ideas for creating memorable experiences? Check out these previous TSI episodes:
- Crafting Experiences That Captivate (podcast interview with Wendy Porter)
- Creating a Memorable Experience in a Small Booth (podcast interview with Jeanne Beard)
- Crafting Memorable Moments at Expos & Events (podcast interview with Phil Mershon)
About Mat Duerden
Mat Duerden is the Department Chair of Experience Design and Management in the Marriott School of Business at Brigham Young University. His focus is on creating memorable and transformative experiences, and he has a keen interest in the neurological link between storytelling and social connection. He co-authored the book, Designing Experiences, which earned a silver medal from the Axiom Business Awards in the Business Intelligence/Innovation category.
In addition to teaching experience design courses at both the undergraduate and MBA levels, Mat has worked with organizations from a variety of sectors, including healthcare, education, and tourism to enhance their experience design strategies. A founding member of the World Experience Organization and a certified LEGO® SERIOUS PLAY facilitator, Mat brings a unique perspective to the conversation about the power of design in shaping impactful experiences.
(Transcript coming soon)
