Tag: attracting attendees

One of the primary reasons that people continue to attend trade shows in the digital age is because as humans, we crave the feeling of community and connection. We …

Exhibitors often believe it’s the trade show organizer’s job to generate traffic, but that’s not true. The show organizer’s focus is on bringing attendees to the event, but it’s …

In my previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Perhaps you’ve missed a …

When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event which was open …

Let’s face it – these days, attendees want to be in control of their own experience. They thrive on the four C’s, which according to the Event Manager Blog …