Tag: audience engagement

In case you missed our recent Exhibit Marketers Café Open Mic event on LinkedIn, here’s a quick summary. Thanks to those who came on stage to join the conversation: …

We all want our trade shows and events to be memorable. Instead they often wind up mostly forgotten by the audience. But Phil Mershon doesn’t believe it has to …

Exhibitors often believe it’s the trade show organizer’s job to generate traffic, but that’s not true. The show organizer’s focus is on bringing attendees to the event, but it’s …

Exhibitors often tell me their exhibit could be more exciting if their products weren’t so ordinary. But the truth is that there are ways to make most any product …

In this day of multimedia engagement tools at every turn, there’s no question that static “backdrop-only” exhibits won’t cut it anymore. But that doesn’t necessarily mean you have to …