Exhibitors often tell me their exhibit could be more exciting if their products weren’t so ordinary. But the truth is that there are ways to make most any product more fascinating.
Here are two examples: tires and large mining equipment. Watch the videos to see how both became more intriguing for attendees.
What can you do to make your products more fascinating? Please post your ideas in the comments below.
Michelin’s “Be the Tire” experience at NAIAS
Westech at Mine Expo
NOTE: Unfortunately comments had to be turned off due to an overabundance of irrelevant submissions.