Tag: audience engagement

In this day of multimedia engagement tools at every turn, there’s no question that static “backdrop-only” exhibits won’t cut it anymore. But that doesn’t necessarily mean you have to …

It’s a challenge I hear from exhibitors all the time: How can we possibly stand out with only a 10-by-10-foot booth in a sea of (much larger) exhibits? And …

Let’s face it – these days, information is easy to find, both online and off. So unless your exhibit goes to the next level and engages attendees, you might …

Making a huge splash at a trade show isn’t limited to the biggest exhibits or the biggest budgets. International Paper (IP) proved that when they became the talk of …

When exhibitors hear that they need to create a more engaging exhibit, they often think that means pumping lots of dollars into the design. But that’s not necessarily true. …