Success Strategies for Small Exhibits
It’s a challenge I hear from exhibitors all the time: How can we possibly stand out with only a 10-by-10-foot booth in a sea of (much larger) exhibits? And …
Tag: audience engagement
Weekly Insights: Is Your Exhibit Designed to Engage?
Let’s face it – these days, information is easy to find, both online and off. So unless your exhibit goes to the next level and engages attendees, you might …
How Five Print Guys Took Over a Trade Show
Making a huge splash at a trade show isn’t limited to the biggest exhibits or the biggest budgets. International Paper (IP) proved that when they became the talk of …
Weekly Insights: Two Examples of an Engaging Exhibit
When exhibitors hear that they need to create a more engaging exhibit, they often think that means pumping lots of dollars into the design. But that’s not necessarily true. …
Question of the Week: Great Conversation Starters?
It’s always smart to have a plan for starting conversations with attendees who approach your booth. And that doesn’t mean simply asking how they like the show or making …