How Five Print Guys Took Over a Trade Show
Making a huge splash at a trade show isn’t limited to the biggest exhibits or the biggest budgets. International Paper (IP) proved that when they became the talk of …
Tag: audience engagement
Weekly Insights: Two Examples of an Engaging Exhibit
When exhibitors hear that they need to create a more engaging exhibit, they often think that means pumping lots of dollars into the design. But that’s not necessarily true. …
Question of the Week: Great Conversation Starters?
It’s always smart to have a plan for starting conversations with attendees who approach your booth. And that doesn’t mean simply asking how they like the show or making …
They’re Just Not That Into You
A lot of exhibitors (as well as some show organizers) still take the “Field of Dreams” approach to trade shows, believing that all they need to do is be …
Replay: “Trade Shows: What Matters in 2014 – Keeping Your Audience Engaged”
For years, people have been saying that trade shows are dying due to technology and online networking. But show after show is proving, in the words of Mark Twain, “The report …