Great Discoveries at EXHIBITOR 2012
If you’re looking for fresh ideas for exhibiting tools and techniques, there’s no better place than at the trade show for trade show people! This year, there were numerous …
Tag: booth attraction
What I Wish I’d Known as a New Exhibitor
Because I’ve participated in more trade shows than I can remember (since shortly after college when I was a brand-new entrepreneur), it’s tough to even recall my very first …
Universal Exhibit Truths
Frequently exhibitors give excuses for why the methods I teach don’t apply to them: “We’re just a 10×10′ exhibit,” “We don’t have a lot of staff,” or “We only …
Make Your Exhibit Like a Supermarket in the Subway
Someone recently told me about this video featuring a company in South Korea who has created a supermarket in the subway. The key to the store’s success is their use …
What Exhibitors Can Learn from Lady Gaga
Whether or not you’re a fan of Lady Gaga, chances are you’ve heard about some of her wild and crazy antics. (Remember the meat dress?) But regardless of your …