What I Wish I’d Known as a New Exhibitor
Because I’ve participated in more trade shows than I can remember (since shortly after college when I was a brand-new entrepreneur), it’s tough to even recall my very first …
Tag: booth attraction
Universal Exhibit Truths
Frequently exhibitors give excuses for why the methods I teach don’t apply to them: “We’re just a 10×10′ exhibit,” “We don’t have a lot of staff,” or “We only …
Make Your Exhibit Like a Supermarket in the Subway
Someone recently told me about this video featuring a company in South Korea who has created a supermarket in the subway. The key to the store’s success is their use …
What Exhibitors Can Learn from Lady Gaga
Whether or not you’re a fan of Lady Gaga, chances are you’ve heard about some of her wild and crazy antics. (Remember the meat dress?) But regardless of your …
What Exhibitors Can Learn from Birds
Have you ever spent any time birdwatching? It’s fun to see how birds behave and interact with one another. In fact, there’s a lot we can learn by watching …