What I Wish I’d Known as a New Exhibitor
Because I’ve participated in more trade shows than I can remember (since shortly after college when I was a brand-new entrepreneur), it’s tough to even recall my very first …
Tag: booth staff
Universal Exhibit Truths
Frequently exhibitors give excuses for why the methods I teach don’t apply to them: “We’re just a 10×10′ exhibit,” “We don’t have a lot of staff,” or “We only …
Speak Like You Tweet
Whether or not you’re using Twitter in your trade show marketing strategy, you probably know what it is — a site that allows people to share thoughts in 140 …
Go Big or Go Home!
If you’re planning to go “big” at your next trade show, then be sure that you’re consistent about it. At a show I attended recently, I noticed some exhibitor …
Booth Babes are Sooooo Last Century!
While there are a lot of things worth copying about the success of the Consumer Electronics Show, there’s one area where they lag far behind other expos. It seems …