Tag: booth staff

I’ve often said that exhibiting is a lot like retail, but here’s a new twist: Make your exhibit more like Apple’s Genius Bar. Whether or not you’re a Mac …

Following a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes …

Confucious may not have had trade show experience, but what if he did? Perhaps he would have drafted tips for the New Year like these: “He who fails to …

Chances are you’ve seen stories in the news about people driving while distracted by cell phones, texting, eating or some other activity that often results in a tragic accident. …

A fairly new exhibitor recently shared that what holds her back in the booth is the “little voice” on her shoulder who keeps telling her, “No one wants to …