Tag: booth staff

Whether or not you’re a fan of Lady Gaga, chances are you’ve heard about some of her wild and crazy antics. (Remember the meat dress?) But regardless of your …

Unless you’ve been on a desert island for the past year, you likely heard about the meltdown of Hollywood bad boy, Charlie Sheen. In a seemingly endless series of …

I’ve often said that exhibiting is a lot like retail, but here’s a new twist: Make your exhibit more like Apple’s Genius Bar. Whether or not you’re a Mac …

Following a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes …

Confucious may not have had trade show experience, but what if he did? Perhaps he would have drafted tips for the New Year like these: “He who fails to …