Fresh Perspectives on Trade Show ROI & Impact
Everybody says trade shows are all about the ROI … Yet most exhibit marketers aren’t doing enough to measure or prove it to their accounting department. So I invited …
Tag: budget
Ways to Cut Exhibit Costs … Without Sacrificing Results
These days, it seems everyone’s talking about budgets and the rising cost of exhibiting. And yes … I realize that some elements are out of your control. But there …
The State of Event Marketing: Facing Exhibitor Challenges
It’s tough out there. Exhibitors are expected to do even more with less. They recognize the value of face-to-face events, although may struggle to prove that value within their …
Discover Tools to Navigate Exhibiting Challenges
Ever faced an exhibiting challenge – like unreasonable costs – and didn’t know where to turn? That’s where The Exhibitor Advocate comes in! In this episode, Jessica Sibila shares …
Weekly Insights: Get Strategic with Your Budget
“I have all the budget needed to cover everything in my exhibit marketing plan” – said no exhibitor ever! So what do savvy exhibitors do? They learn to spend …