Weekly Insights: What is the Cost of Design?
People often ask, “What does it cost to have a new exhibit designed?” And while the actual answer may vary for each exhibitor, there’s one thing that remains the …
Tag: budget
Top 10 Posts of 2016
In case you missed a few posts along the way this past year, here’s a roundup of the 10 most popular: Grass Keeps Getting Greener for the Golf Industry …
Weekly Insights: Is There a Magic Formula for Trade Show Budgets?
Well obviously the answer to this would be no … but there are a number of stats and guidelines you can reference as you develop your exhibit marketing budget for 2016 …
Weekly Insights: What Exhibitors are Spending … and Measuring
If you had any doubt that exhibitors are spending more on exhibiting these days, two recent reports confirm that they are. The Marketing Spend Decision report from the Center for Exhibition …
Weekly News & Insights: Time for a Change
The trade show industry is not exactly known for being on the cutting-edge of most things. In fact, sometimes it can be a real dinosaur. If there’s one excuse …