engagement – Trade Show Insights

Crafting Experiences That Captivate

Designing an impressive exhibit display just isn’t enough anymore. Attention spans are shorter, and attendees want experiences that not only educate about your products, but also involve and entertain …

Trade Show Strategy in Action: Canon Medical

Trade shows are not a stand-alone marketing tool. Instead they should be integrated into all your other marketing efforts as part of a comprehensive strategy. The team at Canon …

Weekly Insights: What’s Hot in Exhibits Now

There are some who say you should ignore trends, and others who blindly follow them all. It’s actually wise to land somewhere in the middle – study and know …

Weekly Insights: Is Your Exhibit Designed to Engage?

Let’s face it – these days, information is easy to find, both online and off. So unless your exhibit goes to the next level and engages attendees, you might …

Weekly Insights: Two Examples of an Engaging Exhibit

When exhibitors hear that they need to create a more engaging exhibit, they often think that means pumping lots of dollars into the design. But that’s not necessarily true. …

Tag: engagement

Customize Cookies ×